Johnny English analysis

The extract from the film that I have chosen is when Johnny is called to the office of his new boss 'Pegasus'  to discuss a ceremony being held at the tower of London regarding the crown jewels. This scene creates comedy as the scene sets up to believe that he is being professional (even though we already know he isn't), as he confidently enters the room and tries to throw his jacket onto the windowsill to hang up, but it ends up flying through the window. Johnny then tries to maintain the image that he is a suave and smart spy by picking up a pen which reminds him of an old gadget which concealed a tranquiliser dart and ends up explaining how it worked, while accidentally activating it (not realising it was actually the gadget) and knocking out Pegasus's secretary. Just at this moment, Pegasus comes into the room and a humorous scene ensues in which Johnny is trying to hide the body of the unconscious secretary from Pegasus from standing in front of it while paramedics are trying to figure out what is wrong with the body.


The action and adventure concepts in this scene are represented by the fact that Johnny is extremely well dressed and also due to the fact that there is a spy gadget concealed inside an everyday object (which often happens in AA/spy films). The location of London and the slightly old fashioned building also signifies the action/adventure genre as it was a feature repeated through various James Bond films. Throughout the duration of the film, Johnny is constantly trying to prove himself to his boss and is constantly trying to save England from antagonist Pascal Sauvage, but can never quite get it right as he has incredibly low intelligence *which is incredible that he was allowed into MI7...) No matter how much he tries to prove himself, he always fails, which ends in humourous situations and predicaments for the protagonist

Fragrance Draft

This is an initial idea for my fragrance advert. My fragrance is called sourire (which is smile in French), and it features a man in a suit, posing for the camera with a big grin on his face. The tagline for this advertisement is "put a smile on that face" It represents elegance and happiness, due to the general theme of smile symbolised through the tagline and the model and the elegance due to the suit the model is wearing.