Chanel no. 5: This advert, created for chanel is a women's perfume that signifies that the woman needs a man and is no one without him (as was the common theme at the time)The woman is pictured in the centre of the shot, which represents her importance in the advert and how she is the main focus. She is wearing a long beautiful dress which is flowing at the bottom, which represents elegance and beauty. This woman is a rich, well dressed and attractive woman- a woman of her time. This woman's representation as a common woman is further represented with the words "every woman alive loves chanel no. 5" this is saying that all women must love chanel no 5 and essentially, anyone who does not is not a real woman (which represents common gender stereotyping in the advertising industry at that time)
This gender stereotype is further represented due to her having two men beside her. They are well dressed, good looking men who are beside her, holding her. This gives off the impression that wearing chanel will make you presentable for your man, which is an extremely sexist agenda used by several advertisers during the 1920s as women were still seen as inferior to men. (the common belief being that women had to stay in the home and cook)
